Meta · Product Design · Large team

Giving community leaders time back

Challenge & role

Managing a Facebook community took hours, and many admins ran theirs as a side gig. Communities are critical to app engagement, so we set out to make them faster and easier to manage.

I led design and strategy across dashboards, insights, and Admin Assist, our automated moderation, so admins could run their communities faster and give them a personality that attracts new members.

Outcome

Admin Assist reduced time spent on the millions of posts admins had to manually review. Across several releases, we also saw higher engagement, with more content and members processed.