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Refreshing a beloved product
Product Design · Medium team
The Meetup app and brand needed to catch up with the times. I led a ground-up redesign, partnering with Sagmeister & Walsh on a full rebrand, while modernizing the product for web and mobile.
Main screens of the app, led the team working on the redesign
What I did
- •Led product design and research, then design direction and strategy through the redesign
- •Redesigned the product ground-up across web and mobile
- •Improved discovery, increased mobile event creation, and simplified 18 years of accumulated product complexity
- •Balanced modernizing the product with preserving what made Meetup unique
Outcomes
- •Significant lifts in mobile event creation after adding event duplication
- •Managed strong reactions from longtime users attached to the previous design