Farah Assir
← Back
Meetup

Leading through change

Design Leadership · Large team

Meetup was acquired by WeWork, then went through a full leadership change and an eventual spin-out. Through it all, I built and grew the design team, from 2 to 16 people, while keeping it cohesive.

What I did

  • Set career frameworks and onboarding to support fast, intentional growth
  • Built a scalable design system across three platforms
  • Set up a UX research function to bring customer insight upstream into roadmaps
  • Maintained high team retention through an acquisition, leadership turnover, and a spin-out

Outcomes

  • Maintained a strong, trusted design team through an acquisition, a full C-suite change, and a company spin-out
  • Built a scalable design system and stood up a UX research function embedded in product development