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Making the best recipes discoverable
Product Design · Large team
The New York Times had thousands of high-quality recipes that weren't accessible to their digital audience. I joined the team building NYT Cooking, an app designed to make it easy to discover, cook, and keep track of recipes.
Homepage, recipe of the day
What I did
- •Helped shape editorial collections and layouts in partnership with NYT editors
- •Contributed to tutorial video content teaching foundational cooking skills
- •Designed seasonal content collections and new page templates
- •Balanced editorial content with personalization to aid recipe discovery
Outcomes
- •Grew into a highly successful standalone subscription product for The New York Times