← Back
Innovating inside the lines
Product Design · Small team
The New York Times wanted to reach a new, younger audience of news consumers with NYT Now, a mobile-first product experimenting with new content formats and a lower-cost subscription.
News feed and breaking coverage
What I did
- •Experimented with new content formats designed specifically for mobile-first
- •Balanced innovation with the brand and org constraints of a legacy media company
- •Worked on brand design alongside other vertical products
Outcomes
- •Grew to 200K+ users and lowered the average age of Times news consumers by over 20 years
- •Recognized by Fast Company and named one of Apple's "Best New Apps"